Flow State Creative x Bakline Running
SEC - 01
Bakline refreshing spring content with new apparel drops
OVERVIEW
Founded in 2008 by brothers Rob Schnabel and Matt Vosburgh, Bakline is a company that fuses art, sport and street culture into a distinctive Brooklyn based sportswear and lifestyle brand. Our team was brought in to capture content for their new spring apparel, as well as refresh existing assets. Throughout this shoot, we prioritized specific features of each variant, ensuring product usage and utility was highlighted within the images.
SCOPE OF WORK
CREATIVE
Conceptualize hero videos (20-30 sec each) for lifestyle and studio settings.
Plan and organize comprehensive photo shoot for full gallery.
Design 15-sec and 6-sec clips for each piece, considering various platforms.
PRODUCTION
Coordinate two shoot days for lifestyle and studio scenes.
Arrange props, equipment, and crew for the shoot.
Direct talent and crew during filming and photo shoot.
POST-PRODUCTION
Edit hero videos, add graphics, and integrate text overlays.
Curate and process full photo gallery.
Optimize 15-sec and 6-sec clips for social media.
Export content in specified aspect ratios.
LIFESTYLE
STUDIO
