Flow State Creative x ASICS
SEC - 01ASICS WRESTLERS COMPETE AT THE 2024 OLYMPIC TRIALS AT STATE COLLEGE
ASICS WRESTLINGOVERVIEW
Over two action-packed days, six ASICS wrestlers showcased their skills at the Olympic wrestling trials. Prior to the competition, our team diligently captured compelling content featuring each athlete, while also seizing the vibrant energy of the weekend to encapsulate the essence of this exhilarating event.
PRE-RACE HYPE VIDEO —— 10k IMPRESSIONS on @ASICSWRESTLING
ASICS RUNNERS FIND SUCCESS AT THE 2024 OLYMPIC MARATHON TRIALS
SEC - 02ASICS RUNNINGOVERVIEW
Charged with the responsibility of providing extensive coverage leading up to and during the 2024 Marathon Trials, our team embraced the challenge of showcasing the journey of six ASICS athletes vying for an Olympic berth. Our campaign encompassed the creation of captivating individual feature videos, electrifying pre-race hype content, and immersive coverage of triumphant moments on the track.
Weekend recap video - 407k organic impressions on @asicsrunning
Race Hype Video - 73.6k organic impressions on @asics
SEC - 03ASICS RUNNERS COMPETE AT THE BOSTON MARATHON
ASICS RUNNINGOVERVIEW
ASICS made an impressive mark at the Boston Marathon, boasting numerous brand activations. From a vibrant brand house to the participation of multiple athletes and ambassadors, the event was brimming with energy. Witnessing amateur runners donning their latest META-SPEED Paris performance shoe added an extra layer of excitement, making it a memorable and highly shareable weekend.
Race Recap Video — 1.2 million organic impressions on @asics
SEC - 04ASICS GOLFFRED COUPLES IN PARTNERSHIP WITH ASICS GOLF
OVERVIEW
Flow State Creative was commissioned to shoot with legend Fred Couples in California for his partnership and endorsement of the Gel Kayano Ace golf shoes.
SEC - 05ASICS announces the NIMBUS MIRAI™ running shoe
ASICS RUNNINGOVERVIEW
Flow State was commissioned to photograph the debut of the new Nimbus Mirai shoe, ASICS' groundbreaking creation designed for recyclability. Despite the tight timeframe of just an hour and a half, our team seamlessly captured the essence of sustainability with two models. The resulting images were strategically utilized across various social media and web platforms, as well as incorporated into paid social campaigns.
