ASICS: MORE MILES

The ASICS "More Miles" national campaign, completed in just three half-day production days with a two-week turnaround, delivered 11 hero video assets, including master cuts, run club features, and social media content, along with 10 iterations to enhance paid media and 3 resizes for omnichannel use. Photo assets were also captured in two shoots. The campaign aimed to leverage a unique moment in the ASICS calendar, with all legend products available at full price, to support ASICS's .com business and specialty stores in key markets across the U.S.

OVERVIEW

HERO

DOOH

SOCIAL + CTV

RUN CLUB

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Taylor Fritz